Bloomingdale's Loyallist

Description:

Bloomingdale’s uses location-based mobile marketing as part of their integrated marketing campaign to launch a new rewards program called Loyallist.

Bloomingdale’s launched its customer loyalty program called Loyallist in all U.S. retail locations and online. The new tender-neutral program is streamlined and delivers benefits to any customer shopping with a U.S. address at Bloomingdale’s -- regardless of how they pay. Members of the loyalty program will accumulate points each time they shop and for every 5,000 points will receive a Reward Card worth 25 dollars. The Rewards Card can be redeemed on all merchandise (exclusive of gift cards) and are issued the moment earned, in the store or overnight via e-mail if earned online, for use the very next day.