How better Wi-Fi will help Burger King sell more burgers

  Burger King’s in-store Wi-Fi upgrade has big implications for how quick-service chains not only plan to better control mobile payments, but also create in-restaurant game and content retail powerhouses. Burger King’s new technology — dubbed Whopper Wi-Fi — is powered by AT&T, and the burger chain claims that it will use the network to […] Read More

Mobiquity Technologies Releases Mobile SDK for Beacon Network

Mobiquity Technologies has announced the release of its SDK designed to allow retailers and brands to access the company’s Mobiquity Networks’ Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology. According to the company, installation […] Read More

Mobile Marketers Walk a Tightrope With Smartphone Ads

Campaigns on personal devices must intrude — but not too much Chris Morris For many people, no piece of hardware is more personal than their smartphone — so anymarketing targeted at that device has to be done with extreme caution. SEE MORE: From the April 01, 2014 issue of Variety Push too hard and you’re being invasive, […] Read More

Mobiquity Technologies Enters Into a $15 Million Common Stock Purchase Agreement with Aspire Capital Fund, LLC

Mobiquity Technologies Enters Into a $15 Million Common Stock Purchase Agreement with Aspire Capital Fund, LLC   April 1, 2014 — Garden City, NY— Mobiquity Technologies, Inc. (OTCQB: MOBQ), the nation’s largest location-based Bluetooth mobile advertising network in shopping malls, today announced that on March 31, 2014 it has entered into a $15 Million common […] Read More

Mobiquity releases SDK for mall-based beacon network

Mobiquity Technologies has announced the release of its partner software development kit (SDK) designed to allow retailers and brands to leverage Mobiquity Networks’ (a wholly-owned subsidiary) Bluetooth LE Beacon network. Mobiquity Networks says it already owns and operates the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology. […] Read More

Mobiquity hopes SDK lures developers, retailers to beacon-based tracking

Mobiquity Technologies released a software development kit (SDK) aimed at encouraging developers and retailers to leverage the reach of its proximity-based mobile advertising network in U.S. shopping malls. The company’s Mobiquity Networks subsidiary claims to own and operate “the nation’s largest location-based, mobile advertising Bluetooth network in shopping malls, which supports Bluetooth LE beacon technology.” […] Read More

A Spec Play To Cash In On The Mobile Advertising Craze

With more than 50 percent of the U.S. population expected to own smartphones by the end of 2014, advertisers are clamoring to figure out how to get their message onto consumers’ smart devices. Lately, Bluetooth has taken over conversation as Apple has made a very public push with its iBeacon technology. But if you want […] Read More

Mobiquity’s SDK lights up BLE in 100 shopping malls

Mobiquity Technologies’ new software developer kit (SDK) allows retailers to develop apps that work on the company’s Bluetooth-based network, turning on beacons at roughly 100 U.S. shopping malls. Mobiquity Networks already owns and operates a location-based, mobile marketing Bluetooth network in shopping malls, which supports Bluetooth LE Beacon technology. The BLE Beacon SDK, when included […] Read More

Mobiquity Opens Mall-Based Beacon Network To Developers

This appears to be the year of the Beacon, even if it is hard to find someone who has actually encountered one in the wild or a company that has deployed them much more widely than within the unwired confines of their press release. Sure — Major League Baseball is rolling them out in stadiums […] Read More

Mobiquity Technologies Releases its SDK And Unveils The Largest Shopping Mall-Based Beacon Network In The Nation For Retailers And Brands.

Mobile ad technology company released Software Development Kit allowing use of its Bluetooth LE Beacon Mall Network  March 26, 2014 — Garden City, NY — With Apple’s introduction of Airdrop and iBeacon, shopping mall owners, retailers and brands have become captivated by Bluetooth 4.0 Low Energy (BLE) and the newest class of location-based mobile advertising opportunities […] Read More