Beacons Beckon – Reach Shoppers Locally With a Mobile Moment

By Jim Meckley December 8, 2014 The first thing to know about beacons is that they are direct marketing tools to reach consumers who download a mobile app and grant permission to be reached through local notifications. In fact, beacons are nothing more than small, inexpensive pieces of hardware that broadcast a Bluetooth signal intended […] Read More

Beacon networks grow as adoption accelerates

Beacon networks Mobiquity and InMarket continue to experience growth as marketers increasingly leverage beacons’ ability to precisely target location-based mobile offers and messaging to consumers. Mobiquity, which operates the world’s largest indoor shopping mall-based beacon advertising and app engagement network, is increasing its network footprint 17 percent to 240 United States shopping mall locations in […] Read More

Mobiquity Technologies & Mobile Roadie Announce Beacon Technology Partnership

GARDEN CITY, N.Y., Nov. 18, 2014 (GLOBE NEWSWIRE) — Mobiquity Technologies, Inc. (OTCQB:MOBQ) (“Mobiquity” or “the Company”), which has created the largest indoor shopping-mall based beacon network through an exclusive partnership with Simon Malls, is pleased to announce a partnership agreement with Mobile Roadie, one of the world’s largest mobile app and marketing platforms with […] Read More

Regaining consumer attention for retailer apps through beacon marketing

By Michael Trepeta The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on an individual’s single-most-used app, […] Read More

Stony Brook University taps beacons to enhance campus life

Stony Brook University’s mobile app Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events. A new partnership with Mobiquity Technology will enable the New York state-based university to deliver more offers and information […] Read More

Mobiquity Technologies Extends Beacon Network Reach to College Campuses Through Agreement With Stony Brook University

GARDEN CITY, N.Y., Oct 02, 2014 (GLOBE NEWSWIRE via COMTEX) – Mobiquity Technologies, Inc. (otcqb:MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network in malls, has extended its reach to college campuses through an initial deal with Stony Brook University. Users of the Stony Brook mobile app will receive […] Read More

SnipSnap Embeds Mobiquity Technologies’ SDK to Increase App Usage and Deliver Relevant Real-Time Location Based Offers to Their 4 Million Users Across Mobiquity Technologies’ National Mobile Ad Network

GARDEN CITY, N.Y., Sept. 9, 2014 (GLOBE NEWSWIRE) — Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network, reached agreement with mobile app SnipSnap to enable distribution of localized offers to approximately four million SnipSnap app users when they are shopping in a Mobiquity Networks mall. […] Read More

Shining A Light On Beacon Misconceptions

Posted By Jeff Hasen On September 16, 2014 @ 9:42 AM In Ad Networks, Wireless | No Comments Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of […] Read More

Beacons Score: Results Start to Come In

Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at the annual MediaPost OMMA mCommerce conference in New York yesterday, Ryan Craver, SVP and chief of […] Read More

Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide

Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers Mobiquity’s iBeacon solution enables location-aware content and personalized engagement between consumers and their favorite brands while shopping at the mall INDIANAPOLIS, Aug. 4, 2014 /PRNewswire/ – Simon, a global leader in retail real estate, has announced the expansion […] Read More