Regaining consumer attention for retailer apps through beacon marketing

By Michael Trepeta The naysayers will tell you that consumers download mobile applications, only to use many of them a few times when initially installed and never again. The statistics show that the majority of smartphone owners have go-to apps. Forty-two percent of all app time spent on smartphones occurs on an individual’s single-most-used app, […] Read More

Stony Brook University taps beacons to enhance campus life

Stony Brook University’s mobile app Stony Brook University is leveraging beacon technology to bring location-based mobile offers and messaging to its campus and drive more community traffic to its on-site arena for athletic and cultural events. A new partnership with Mobiquity Technology will enable the New York state-based university to deliver more offers and information […] Read More

Mobiquity Technologies Extends Beacon Network Reach to College Campuses Through Agreement With Stony Brook University

GARDEN CITY, N.Y., Oct 02, 2014 (GLOBE NEWSWIRE via COMTEX) – Mobiquity Technologies, Inc. (otcqb:MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network in malls, has extended its reach to college campuses through an initial deal with Stony Brook University. Users of the Stony Brook mobile app will receive […] Read More

SnipSnap Embeds Mobiquity Technologies’ SDK to Increase App Usage and Deliver Relevant Real-Time Location Based Offers to Their 4 Million Users Across Mobiquity Technologies’ National Mobile Ad Network

GARDEN CITY, N.Y., Sept. 9, 2014 (GLOBE NEWSWIRE) — Mobiquity Technologies, Inc. (MOBQ) (“Mobiquity” or “the Company”), which has created a leading national location-based mobile advertising network, reached agreement with mobile app SnipSnap to enable distribution of localized offers to approximately four million SnipSnap app users when they are shopping in a Mobiquity Networks mall. […] Read More

Shining A Light On Beacon Misconceptions

Posted By Jeff Hasen On September 16, 2014 @ 9:42 AM In Ad Networks, Wireless | No Comments Merriam-Webster describes a beacon as “a strong light that can be seen from far away and that is used to help guide ships, airplanes, etc.” In 2014, it could revise the definition to include a piece of […] Read More

Beacons Score: Results Start to Come In

Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon iceberg. Beacons are going to be big because they’re starting to drive results. In the opening keynote at the annual MediaPost OMMA mCommerce conference in New York yesterday, Ryan Craver, SVP and chief of […] Read More

Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide

Simon And Mobiquity Technologies To Expand iBeacon Network Nationwide, Creating Opportunity For New Level Of Connection Between Shoppers And Retailers Mobiquity’s iBeacon solution enables location-aware content and personalized engagement between consumers and their favorite brands while shopping at the mall INDIANAPOLIS, Aug. 4, 2014 /PRNewswire/ – Simon, a global leader in retail real estate, has announced the expansion […] Read More

Mobile internet revenue to hit $700B in 4 years, growing more than 300% (report)

Mobile revenue will jump more than 300 percent in the next four years, hitting $700 billion in revenue by 2017, according to a new report by Digi-Capital. No, that’s not all gems in Clash of Clans. In fact, most of the growth will be in mobile commerce, which Digi-Capital says will hit $516 billion. Consumer apps will account for another $74 […] Read More

Chatswood Chase reveals customer insights from iBeacon trial

Sydney-based retail mall reveals why it is expanding its investment into the geolocation technology as a way of gleaning better customer data and insight. Adopting iBeacon technology across Chatswood Chase mall is opening the door to better customer engagement thanks to its combination of data insight and real-time, targeted communication. Speaking at the first BI […] Read More

A beacon to the future. How Apple has enabled Minority Report shopping

In the movie Minority Report), Tom Cruise’s character is personally greeted by a virtual assistant as he enters a clothing store after cameras scan his retinas and identify him (incorrectly, but that is for other reasons). Apple’s iBeacons It turns out that there is a much simpler way of identifying people and personalising retail experiences and […] Read More