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  • Yet Another Reason to Embrace Mobile Marketing

    June 14, 2013

      While the rate of engagement with mobile ads grows stronger with each passing year, online display ads are having an opposite experience, according to a new report from comScore. The latest data shows that 54% of online display ads shown in thousands of campaigns measured by comScore between May 2012 and February of 2013 “weren’t seen by anyone.” On Wednesday, the Wall Street Journal highlighted the findings of comScore’s new report.

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  • 94% of Top U.S. Advertisers Now Using Mobile

    June 14, 2013

      94 of the top 100 U.S. advertisers have now mobilized their marketing efforts by implementing some form of mobile marketing in the past year.

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  • Mobile comes of age

    May 16, 2013

      The much-anticipated ‘year of mobile’ has finally come and gone. So how much marketing potential do the devices really have, now that many mobile activities have at last gone mainstream?   Powered by Econsultancy, a sister brand of Marketing Week To see the speed at which mobile use is growing, you only have to look at Facebook, half of whose traffic comes from phones and tablets.

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  • New MMA Report Assesses Mobile Marketing's Economic Impact

    May 16, 2013

      The “MMA Mobile Marketing Economic Impact Study” provides a comprehensive overview of U.S. economic performance across the mobile marketing industry--one that is predicted to be worth $400 billion five years from now.

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  • Mobile Marketing Spending Translates to Sales, Brand Lift

    May 15, 2013

      Mobile web and apps get most investment Spending on mobile marketing keeps rising, as brands learn the power of reaching consumers on these devices, and consumers become increasingly mobile-first. The Mobile Marketing Association (MMA), in partnership with IHS Global Insight, studied US mobile marketing expenditures and their impact on sales for the “Mobile Marketing Impact Study,” released in May. The study found that this year spending on mobile marketing—including mobile advertising, mobile customer-relationship management and mobile direct-response marketing on nonmobile media—will reach $10.

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  • Five Things You Didn't Know About CPG Mobile Advertising

    April 16, 2013

        People Really Do Use Their Phones in Stores -- Men More Than Women for Some Tasks By:  Jack Neff  Published: April 16, 2013 Packaged-goods marketers may not have been the fastest adopters of mobile advertising, but they're catching up, according to a new study by Millennial Media and comScore, which found CPG advertisers more than tripled spending on mobile last year.   Among the things you might not have known about CPG advertisers in mobile: 1) CPG is adopting mobile faster than the other leading categories. Consumer goods ranked in No.

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