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Case Studies

 

<strong>Description:</strong></br>To promote the Blu-ray release of AVATAR at a ground-breaking outdoor digital exhibition at The Grove in LA, driving traffic to the exhibit.</br></br> <strong>Strategy:</strong></br>The outdoor digital exhibition to mark the Blu-ray release of AVATAR included Augmented Reality and Mobile Proximity Marketing technology integrated into the free-standing display. The Proximity Marketing campaign was implemented using FuturLink Access Points to transmit content to mobile phones via Bluetooth andWiFi to draw atention of passers by to visit the exhibition. In this way, mobile content could be stored on the phone to be shared with friends & family whenever needed, therefore obtaining a viral effect.</br></br> <strong>Result:</strong></br>Huge success for Fox Studios, with great media coverage and an opt-in rate of over 30% over the four week period.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>Local Campaign in Roosevelt Field Mall to promote Bloomingdales Loyalist Program to mall patrons.</br></br> <strong>Strategy:</strong></br>While mall patrons walked the mall they were able to receive a unique video and a branded wallpaper formatted for their mobile device which promoted the Bloomingdales Loyalist rewards program.</br></br> <strong>Result:</strong></br>With a positive engagement rate of 75%, over 4000 people downloaded the Bloomingdale's Loyalist video.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>Campaign for ISC Motor sports (International Speedway Corporation) with the goal of enhancing the NASCAR experience for race fans by providing them informational, entertainment and incentive content during the Coke Zero 400 Race.</br></br> <strong>Strategy:</strong></br>A Mobile Proximity Marketing campaign was defined for the Coke Zero 400 Race at the Daytona International Speedway in Florida. Mobiquity Bluetooth & WiFi access points were implemented within 4 key locations, delivering digital videos, coupons, maps, and sound clips.The multimedia content included race highlights as well as special messages from the different race sponsors:Coca-Cola, Sprint and General Motors.</br></br> <strong>Result:</strong></br>Extremely successful campaign with over 3,900 downloads with an overall acceptance rate of 56% and a positive engagement rate of 86%.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>To increase fan engagement and provide attendees free multimedia content during a Def Leppard concert at the Joe Louis Arena in Detroit, Michigan.</br></br> <strong>Strategy:</strong></br>Interaction with the mobile phone of the spectators was the chosen strategy, due to its immediateness and its virality both during the concert and afterwards. Mobiquity Bluetooth & WiFi access points were placed in 10 strategic locations along with 2 roaming units which were continuously moving across the Joe Louis Arena. The Mobiquity equipment delivered free content such as videos, free T-shirt coupons and one grand prize back stage pass to meet the band after the show.</br></br> <strong>Result:</strong></br>Huge success for Def Leppard, interacting with over 1,600 people (18%of audience) with 50% overall opt-in rate and positive engagement rate of 93%.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>Campaign to promote the New York Knicks and their current NBA season by engaging fans near Madison Square Garden (MSG) and driving them to the box office.</br></br> <strong>Strategy:</strong></br>While New Yorkers walked past Madison Square Garden and near Penn Station (high-traffic locations) they were able to receive a unique video and branded wallpaper formatted for their mobile device as well as a promotion code for 50% off select tickets for upcoming games.</br></br> <strong>Result:</strong></br>Successful campaign which 16,810 people downloaded content and 208 tickets were redemed.</br> </span></div> <div style=''>  </div> <strong>Description:</strong><br>Metro PCS used Ace’s Mobiquity Networks in Queens Center Mall to promote their local deal of the month.<br><br> <strong>Strategy:</strong><br>4 Weeks of Metro PCS content on Ace’s Mobiquity Networks to drive consumers to the Metro PCS store at Queens center by promoting their monthly offer to shoppers in the mall.<br><br> <strong>Result:</strong><br>Extremely successful campaign with 66,409 impressions and 15,683 downloads, with an overall acceptance rate of 23.6% and a positive engagement rate of 74%.<br><br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>Rock The Vote's “We Will” Campaign Harnesses the Power of Mobile Marketing through Ace’s Mobiquity Network.</br></br> <strong>Strategy:</strong></br>Mobiquity Networks offers Rock The Vote the opportunity to deliver rich media content to Bluetooth or Wi-Fi enabled devices within the Mobiquity cloud. The innovative technology permits delivery to virtually any mobile device and properly formats each piece of content to ensure that every user receives the best possible experience.</br></br> <strong>Result:</strong></br>With a positive engagement rate of 78%, over 100,000 people downloaded the Rock The Vote's video.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>Campaign to promote the upcoming video game “The SIMS 3” from Electronic Arts.</br></br> <strong>Strategy:</strong></br>The Proximity Marketing campaign used Access Points with in 39 locations to distribute multimedia content to mobile phones via Bluetooth & WiFi. All the locations at district cafes and eateries belonged to the RMG Networks digital display network for NYTimes.com Today, showing the NY Times.com website on the screens and delivering a digital video to mobile phones showing an exclusivepre view of the game. </br></br> <strong>Result:</strong></br>Successful campaign with more than 5,000 interactions in 7 days out of a total of 20,000 detected phones, with anover all acceptance rate of 26% and an incredible positive engagement rate of 85%.</br> </span></div> <div style=''>  </div> <strong>Description:</strong></br>“The Way” a motion picture produced, written, and directed by Emilio Estevez and starring Martin Sheen, is a powerful and inspirational story about family, friends, and the challenges we face while navigating this ever-changing and complicated world.</br></br> <strong>Strategy:</strong></br>Visio Entertainment utilized Ace’s Mobiquity Networks for 4 weeks to promote the October release of “The Way” by delivering movie trailers to mall visitors throughout the country.</br></br> <strong>Result:</strong></br>Extremely successful campaign with 1,142,673 impressions and 233,930 downloads, with an overall acceptance rate of 20.5% and a positive engagement rate of 91.4%</br> </span></div> <strong>Description:</strong></br>DreamWorks Pictures’ “War Horse,” director Steven Spielberg’s epic adventure, is a tale of loyalty, hope and tenacity set against a sweeping canvas of rural England and Europe during the First World War.</br></br> <strong>Strategy:</strong></br>While mall patrons walked the mall they were able to receive a unique video trailer and a branded wallpaper formatted for their mobile device which promoted the release of DreamWorks new movie <strong>Description:</strong></br>Mobiquity Networks Location-Based Mobile Marketing Network will be used to promote the films Dec. 19th opening. Zero Dark Thirty chronicles the decade-long hunt for al-Qaeda terrorist leader Osama bin Laden after the 9/11 attacks, and his death at the hands of the Navy SEAL Team 6 in May, 2011.</br></br> <strong>Strategy:</strong></br>Adspace Networks chooses Mobiquity Networks as its Mobile Solution to Promote the Nationwide Release for Motion Picture Client in 50 Simon Malls Nationwide.</br></br> <strong>Result:</strong></br>With a positive engagement rate of 83%, over 190,000 people downloaded the Zero Dark Thirty video trailer.</br> </span></div>

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