Mobile Audiences

Audiences IconMobiquity’s Mobile Audiences enables advertisers to create specific audience segments based on user’s real world behaviors. With tracking of over 500+ brands to understand consumer behavior and affinity, the platform provides unparalleled accuracy and precision due to the volume of user data points and our understanding of dwell time at locations.

With Mobiquity Mobile Audiences:

  • Retrieve over 600 existing geo-behavioral segments based on visitation to specific locations, chain and merchants
  • Include event attendance, home/work locations and motion into your audiences
  • Create custom or use standard audiences like: frequent store visitors, in-market auto buyers, consumers with homes in specific zips/DMAs
  • Audiences provided directly to your systems or via standard services



Campaign Attribution

Attribution IconDetermine impact of your advertising campaigns on your in-store visits and store traffic patterns. Leverage Mobiquity’s platform to collect and analyze location data for a clear view of how effectively your campaigns are in driving consumers to your stores.

With Mobiquity Mobile Audiences:

  • Footfall attribution
  • Real-Time insights of daily conversion
  • Insights on visit time and dwell time
  • Geographical and Audience analysis



Location Data Feeds

Looking to substantially increase the number of unique devices on your own location data platform? Mobiquity’s Location Data Feed will provide you millions of first party unique devices and associated meta data to use with your own places database.

With location data feeds:

  • Location data from millions of devices
  • Updates on your schedule: real-time, daily, monthly
  • Includes data on operating system, timestamp, lat/long and more



Footfall, Audience & Path Reporting

Customized reports provide for a deeper understanding of consumer behaviors, store location performance, new store site selection and marketing strategy.

Reports include:

  • Visit Analysis by Time & trends by Time of Day, Week, Month
  • Distance from Home/Work of store locations
  • Performance, Trends, and Comparisons of store locations
  • Dwell Time and Frequency comparisons by store locations
  • Competitive Analysis
  • Locations visited Before and After the desired POIs
  • Correlation between POIs visited and Distance from Key Locations



Push Notification Campaigns

Drive in-store traffic by reaching consumers before they decide where to shop and what to buy…in mall entrances and common areas.

With push notifications:

  • Increase your revenue potential by driving in-store traffic
  • Enable real time, location based in-app engagement
  • Enhance interaction by providing localized, relevant content