The Way

Description

“The Way”a motion picture produced, written, and directed by Emilio Estevez and starring Martin Sheen, is a powerful and inspirational story about family, friends, and the challenges we face while navigating this ever-changing and complicated world.

Strategy

Visio Entertainment utilized Ace’s Mobiquity Networks for 4 weeks to promote the October release of “The Way”by delivering movie trailers to mall visitors throughout the country.

Result

Extremely successful campaign with 1,142,673 impressions and  233,930 downloads, with an overall acceptance rate of 20.5% and a positive engagement rate of 91.4%